Why Your Medical Practice Needs a Content Management System
We made an amazing discovery recently. We aren’t sure how many people know this, but many individuals aged 35 and younger, would NEVER consider going to see a physician that they couldn't research in some way ONLINE first. It doesn't matter if the physician was personally recommended, was the greatest physician on earth....if they couldn't find him/her online, they didn't exist!! We found this information enlightening and shocking!! More importantly, how many patients aren’t coming to your practice because you aren’t online??
Just to be sure of the facts, we asked around. We searched online for confirmation, and we found it. Statistically, we found that only about 50% of physician practices actually have some type of web presence. And while some are very slick, graphically beautiful and user friendly, some are very outdated, very old, and quite frankly, not all that professional.
Since we are already involved with the "print marketing" for medical practices, a logical step for Shandy Creative Solutions was to enter the "online marketing" arena as well. This could help assure a consistent look and feel from printed collateral material across to a practice website.
We searched long and hard and decided to partner in this endeavor with a few companies. This allows us to offer a product that ANY size practice can afford. The goal is to give a practice an online presence, because, if you aren’t online, you don’t exist.
Today, the sensible thing to do is to replace the tedious old-school approach with a new solution for managing web sites. Costs for web site management go down and performance of your web site goes up with a web site that puts the control in the hands of the practice administrator and members of the practice's staff, to make updates, without the need for technical skills. This solution is called "content management system". It’s as easy to use as WORD or EXCEL, and we all use those programs every day. The practice has COMPLETE control over the content; no HTML programming necessary, no out-of-state webmasters charging for changes. Picture this…a physician leaves your practice on a Monday morning. His/her photo and bio are removed from the website in minutes, IN HOUSE. Same applies for new providers…simply upload a photo, write a bio and you are ready to showcase that new physician.
The Content Management System from Shandy gives healthcare providers the flexibility to develop web-based solutions that manage, organize and share information and also includes the option to securely accept online payments from your patients. This is really MORE than a website that hangs out all by itself, with no interaction with the business organization. It becomes a part of the business management structure, acting as a tool and an extension of the practice.
It doesn't get much better or easier than that. Ask us how we can get you up and running with a state of the art business solution web product and physician portal, that will grow as your practice does!